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Website Copywriting
Electronic Newsletter Copywriting
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| Copyright © 2007 Tara M. Bloom. All Rights Reserved. |
www.cascadedopplers.com
(opens page in a new window)
(opens page in a new window)
Scovare Expeditions,
Inc.(opens page in a new
window)
Inc.(opens page in a new
window)
Print Newsletter Copywriting
www.1cascade.com
(opens page in a new window)
(opens page in a new window)
Product Descriptions, Catalog Copywriting
Advertisement Copywriting
Scovare Expeditions, Inc.
(opens page in a new window)
(opens page in a new window)
Vascular Dopplers - Free Shipping
www.cascadedopplers.com -
Save on new Vascular Dopplers
with our exclusive specials,
manufacturer rebates up to $50,
and everyday low prices on
Nicolet, Medasonics, and
Huntleigh brands.
www.cascadedopplers.com -
Save on new Vascular Dopplers
with our exclusive specials,
manufacturer rebates up to $50,
and everyday low prices on
Nicolet, Medasonics, and
Huntleigh brands.
Pay-Per-Click (PPC) Advertisement Copywriting
Feature Articles, Newsletter Articles, Fact Sheet Copywriting
Brochure Copywriting
Association of Fundraising Professionals
Ad sales brochure (PDF)
Ad sales brochure (PDF)
Alexis de Tocqueville Society $10,000 & above Gift Solicitation
Fundraising brochure (PDF)
Fundraising brochure (PDF)
"Stop Stains, Spots and Pits," (PDF) Electronic newsletter article for
health care professionals.
health care professionals.
"The Un-Bride's Guide to Finding a Wedding Dress," May, 2003. Feature
article, published in Betty Magazine. Page 1. Page 2. (PDF)
article, published in Betty Magazine. Page 1. Page 2. (PDF)
"Wishgarden Herbal Labor Formulas Explained." (opens page in a new window)
| "When Tara takes on an assignment, you simply stand back and cheer." ~ John F., from AmeriCorps Public Safety |
As the Sales & Marketing
Manager for this company, I
oversaw the design, production,
content development,
promotion, and maintenance of
these two new e-commerce
websites.
Results: Sales growth over 40%!
Manager for this company, I
oversaw the design, production,
content development,
promotion, and maintenance of
these two new e-commerce
websites.
Results: Sales growth over 40%!
For years, the number of members
and dollars raised by this group of
elite individual donors had remained
unchanged. My challenge was to
create a sales message that could
stand alone or be used in
conjunction with a personal visit
and solicitation.
Results: a 25% increase in
membership and a 46% increase in
gifts.
and dollars raised by this group of
elite individual donors had remained
unchanged. My challenge was to
create a sales message that could
stand alone or be used in
conjunction with a personal visit
and solicitation.
Results: a 25% increase in
membership and a 46% increase in
gifts.
This awards event was celebrating
its 15th anniversary. I wanted to
break the sales record of money
raised through tribute
advertisements in the event
program. My approach was two-fold:
to improve the quality of the design
to make it more appealing, and to
craft a truly effective appeal.
Results: We exceeded our goal and,
six years later, people still talk
about how the beautiful materials
elevated the look and feel of the
entire event.
its 15th anniversary. I wanted to
break the sales record of money
raised through tribute
advertisements in the event
program. My approach was two-fold:
to improve the quality of the design
to make it more appealing, and to
craft a truly effective appeal.
Results: We exceeded our goal and,
six years later, people still talk
about how the beautiful materials
elevated the look and feel of the
entire event.
Experimentation, excruciating
examination of keywords, creativity
and no fear of small spaces ~ this is
the joy of PPC copywriting. I love it!
Results: Many of my PPC ads have
click-thru rates of 5 - 20%!
examination of keywords, creativity
and no fear of small spaces ~ this is
the joy of PPC copywriting. I love it!
Results: Many of my PPC ads have
click-thru rates of 5 - 20%!
Small budget ads can be effective.
Results: Ads like this one were the
largest source of new bookings for
this company last season!
Results: Ads like this one were the
largest source of new bookings for
this company last season!
This Portland, Oregon sailboat
charter business thrives on
referrals and repeat bookings
from its satisfied customers.
Results: This e-newsletter helps
solidify customers' connection to
the company and regularly
reminds them of the sailing
adventures that await them.
charter business thrives on
referrals and repeat bookings
from its satisfied customers.
Results: This e-newsletter helps
solidify customers' connection to
the company and regularly
reminds them of the sailing
adventures that await them.
This is a copy test I completed in
seeking a staff position with a large,
publicly traded catalog retailer.
Results: Invitation to fly me out for
a final interview. But I couldn't
move my family, so I withdrew.
seeking a staff position with a large,
publicly traded catalog retailer.
Results: Invitation to fly me out for
a final interview. But I couldn't
move my family, so I withdrew.
This fantastic product line had been
gathering dust on the shelves. Why?
There was no information about
what the products were for. I
researched the ingredients,
extrapolated the data most
pertinent to the company's
customers, and wrote informative,
new product descriptions.
Results: These items are in such
demand that the distributor can't
keep them stocked well enough!
gathering dust on the shelves. Why?
There was no information about
what the products were for. I
researched the ingredients,
extrapolated the data most
pertinent to the company's
customers, and wrote informative,
new product descriptions.
Results: These items are in such
demand that the distributor can't
keep them stocked well enough!
I researched the products,
identified their unique value to this
distributor's market, and
communicated that value message
to the customers.
Results: An informative, useful
newsletter that reinforced the
company's reputation as a trusted
supplier to its core market.
identified their unique value to this
distributor's market, and
communicated that value message
to the customers.
Results: An informative, useful
newsletter that reinforced the
company's reputation as a trusted
supplier to its core market.
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