Web Site Copywriting
Electronic Newsletter Copywriting
Print Newsletter Copywriting
Web Content Strategy, Marketing Consulting
Articles Copywriting
Brochure Copywriting
"When Tara takes on an assignment, you simply stand back and cheer." ~ John F., from AmeriCorps Public Safety
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This project included
developing a tagline for the
start-up company, and
writing the content for the
home page of the Web site.
View the whole page (PDF).
For years, the number of members
and dollars raised by this group of
elite individual donors had remained
unchanged. My challenge was to
create a sales message that could
stand alone or be used in
conjunction with a personal visit
and solicitation.
Results: a 25% increase in
membership and a 46% increase in
gifts.
This awards event was celebrating
its 15th anniversary. I wanted to
break the sales record of money
raised through tribute
advertisements in the event
program. My approach was two-fold:
to improve the quality of the design
to make it more appealing, and to
craft a truly effective appeal.
Results: We exceeded our goal and,
six years later, people still talk
about how the beautiful materials
elevated the look and feel of the
entire event.
This Portland, Oregon sailboat
charter business thrives on
referrals and repeat bookings
from its satisfied customers. This
e-newsletter helps solidify
customers' connection to the
company and regularly reminds
them of the sailing adventures
that await them.
View the whole page (PDF).
Stubby Pencil needed to
make some quick fixes to
its Web site in order to
maximize the sales
opportunities generated
by its magazine feature.
View the whole page (PDF).
If you do not have Adobe Acrobat Reader, download it free:
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Copyright © 2007-2008 Tara M. Bloom Communications. Portland, Oregon. All Rights Reserved.
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Maternitique's electronic
newsletters have a high
open rate and high
click-thru rate.
View the whole page (PDF).
Contact me to receive examples by email.
"The Un-Bride's Guide to Finding a Wedding Dress," May, 2003.
Feature article, published in Betty Magazine.
View Page 1, Page 2. (PDF)
""WOW!! You are amazing!!! This far exceeded our ideas and hits the nail right on the head. The tag lines are great! It will be fun to decide! This page is fabulous and we are so excited to have you on our team!" ~ Sarah H., 5/508
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